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In an era of stiff competition and tight budgets, every expense needs to be justified and the most common ways to quantify trade show participation success are ROI - Return On Investment and ROO - Return On Objectives.

While trade shows might require a larger initial in...

For centuries trade shows have been successfully used in commerce thanks to their simple formula of many sellers showcasing their wares to many interested buyers at a single place at a single time.  Today’s trade shows are highly specialized communications and marketin...

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Warning to Exhibitors - Unofficial "Expo Guides"

August 30, 2016

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