In an era of stiff competition and tight budgets, every expense needs to be justified and the most common ways to quantify trade show participation success are ROI - Return On Investment and ROO - Return On Objectives.

While trade shows might require a larger initial in...

For centuries trade shows have been successfully used in commerce thanks to their simple formula of many sellers showcasing their wares to many interested buyers at a single place at a single time.  Today’s trade shows are highly specialized communications and marketin...

So, you’ve decided to dip your toe in international trade show waters. 

Congratulations! 

Taking the leap across the pond is both exciting and daunting, especially when it comes to face to face marketing in a foreign country and ensuring you are showcasing your brand in...

August 30, 2016

Unofficial Expo Guides or Fair Guides have been around for decades, but still find new victims year after year.

According to the FTC, a recent complaint included an operation that would send mailings to businesses who attend trade shows.  

"The mailings mention a sp...

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Warning to Exhibitors - Unofficial "Expo Guides"

August 30, 2016

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